Happy National Tequila Day! (also, Happy Cheap Marketing Ploy Day!)

Well, today is National Tequila Day, a day whose origin we traced back to the maker of a particular tequila, who, in a recent survey determined that "84% of respondents were interested in learning how to mix easy-to-make, creative cocktails with top-shelf tequila", the same 84%, not coincidentally, who were likely given repeated assurances that a free case of the stuff would arrive at their doors if they agreed to such a sentiment.

Here is a handy '5 Tips on How Not to Be a Jackass' when consuming it, from our friends at www.drinkplanner.com

To mark this festive occasion, and to honor Patrick Swayze's heroic battle with pancreatic cancer, we thought we'd share our Top 10 Coolest Bartenders of All Time for those who missed it the first time around.

Salut!
The Shark Guys

[Editor's Note: Apparently Friday is 'National Scotch Day' but since our Google fingers are tired, we'll leave it to you to track down its similarly suspect press release origin]